The future is bright for solar installers, and we're here to help cut customer acquisition costs, stand out from the competition, and engage with current and potential customers.
Average solar customer acquisition cost: $3,898
Average solar customer cancelation cost: $2,500
Leveraging product bundles is a quick and cost-effective way to cut acquisition costs and reduce customer cancelations.
Product bundles can be used in a variety of ways to engage with current and potential customers.
Digital Marketing Enticement
Due to the competitive landscape in digital marketing, teams are utilizing more advanced tactics to draw in customers. Free products are often offered to improve lead generation.
Sales Enticement
Solar companies are utilizing product bundles to increase their sales teams' closing percentages.
Welcome
This tactic is deployed at various levels with most customers. A welcome box for new customers boosts customer retention and brand recognition.
Customer Retention
Lead times between sale and construction are on the rise, and customer anxiety and buyer's remorse tend to grow with time. Tactfully timed product boxes help re-engage customers with tangible items to remind them of the solid investment they made.
Bulk Products for Energy Efficiency
This kit is intended for companies that offer energy efficiency as a solution. It includes a sampling of products from a variety of categories.
What does this process look like?
It's so simple, we can describe it in three steps:
Pick your products. You'll work with one of our dedicated sales experts to choose products that match your price point. We offer thousands of SKUs from dozens of partner brands like Google, ecobee, Emerson, Evolve, and more, along with our award-winning house brands, Simply Conserve and Niagara Conservation.
Choose your design. We have a base solar design ready to go, but if that doesn't quite match your brand, you can choose from our entire design library. We will also provide a matching insert brochure or flyer explaining each product's usage and savings potentials and providing more information on your company.
Delight your customers. Your current or potential customers will be thrilled to receive a free box of energy- and water-saving products to help them become even more sustainable alongside their new solar panels.
How does a product bundle help engage customers?
When a customer is considering solar, they have lots of options. Most will shop around to determine which installer will best meet their needs. To stand out from the crowd, you can offer new customers a free bundle of energy- and water-saving products like a Google Nest thermostat, a luxury showerhead, a pack of smart light bulbs, and so much more.
How does a product bundle reduce cancelations?
Rather than (or in addition to) providing a free product bundle to new customers, you could offer a free bundle upon installation completion. This will incentivize customers to keep their appointments, and it will reduce any post-purchase buyer's remorse or uncertainty. Instead, customers will feel more empowered than ever to live sustainably with their new energy- and water-savers.
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