Solar companies are utilizing product bundles to increase their sales teams' closing percentages.
This tactic is deployed at various levels with most customers. A welcome box for new customers boosts customer retention and brand recognition.
Lead times between sale and construction are on the rise, and customer anxiety and buyer's remorse tend to grow with time. Tactfully timed product boxes help re-engage customers with tangible items to remind them of the solid investment they made.
This kit is intended for companies that offer energy efficiency as a solution. It includes a sampling of products from a variety of categories.
It's so simple, we can describe it in three steps:
When a customer is considering solar, they have lots of options. Most will shop around to determine which installer will best meet their needs. To stand out from the crowd, you can offer new customers a free bundle of energy- and water-saving products like a Google Nest thermostat, a luxury showerhead, a pack of smart light bulbs, and so much more.
Rather than (or in addition to) providing a free product bundle to new customers, you could offer a free bundle upon installation completion. This will incentivize customers to keep their appointments, and it will reduce any post-purchase buyer's remorse or uncertainty. Instead, customers will feel more empowered than ever to live sustainably with their new energy- and water-savers.