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Meet Our Team

 We're a group of people passionate about helping others and conserving our precious resources.


Jim Madej


A lifelong supporter of sustainability and energy efficiency, Jim Madej leverages his years of industry experience to lead Franklin Energy and AM Conservation Group as CEO. He oversees and guides strategy and direction, business development and sales, and helps drive a company culture of diversity and inclusivity. Jim currently sits on the Board of Vermont Public Broadcast System (VT PBS) and is an advisory board member of Custom Essence. He holds a bachelor’s degree in business administration from St. Michael’s College and completed a comprehensive series of business education courses at GE’s Crotonville Management Development Center.


Tina Semotan

Chief Administration Officer

From the depths of corporate life to proudly serving our country, Tina Semotan is an innate leader. She oversees the corporate support teams within the company, including human resources, company strategy, legal, safety, training, payroll and organizational development. She also leads all post-merger and acquisition integration activities.

Tina’s success can be credited to her ability to stay calm in high pressure situations, make sharp decisions, and listen fairly to each employee. She has developed and honed these skills as Force Support Squadron Commander for the Wisconsin Air National Guard. Tina holds a bachelor’s degree in business from the University of Wisconsin-Oshkosh and is certified at the master level for command and leadership by the University of the Air Force.

Marisa Uchin

Marisa Uchin

Chief Commercial Officer

With exceptional expertise in growth strategy and market development, Marisa leads Franklin Energy and AM Conservation Group through a continued focus on driving new business opportunities and ensuring effective retention and fulfillment of existing business. Leveraging more than 23 years of experience within the energy, consumer high-tech and automotive industries at companies ranging from global Fortune 50 to start-ups, she excels in leading teams, managing regulatory and legislative affairs, and fostering strategic communications, programs and partnerships.

Marisa holds a B.A. in Government from Wesleyan University and obtained her MBA from the Ross School of Business at the University of Michigan. She serves on the Board of Directors of Groundswell, an organization that makes community solar accessible to low income residents.

Colin Owyang

Colin Owyang

General Counsel

Colin leads corporate strategy for Franklin Energy and AM Conservation Group, while overseeing the companies' internal and external legal teams. With more than 16 years in the utility industry and over 25 years practicing law in both the public and private sectors, he brings an extensive background and strategic perspective in state and federal energy regulatory matters, ethics and compliance, corporate governance, commercial transactions and litigation.

Colin is a graduate of the University of Michigan Law School, Yale University and Yale College, and holds an executive leadership certificate from Stanford University’s Graduate School of Business. He serves on the Board of Trustees of Champlain College where he is Chair of the Finance Committee, Vice Chair of the Committee on Trusteeship and a member of the Executive Committee.


Eileen Cavanaugh

Chief Financial Officer

With over 30 years ofexperience and an exceptional record of delivering results,Eileen Cavanaugh is an inclusive and influential business partner known for building outstanding teams and developing best-in-class finance leaders through clear-sighted leadership and straightforward communication. As Chief Financial Officer, she drives business strategy to transform processes, realizes strategic cost reduction and guides the organization through transition and growth.

Eileen holds an MBA in International Business from Rensselaer Polytechnic Institute, a B.A. in Economics and Political Science from Fairfield University, where she graduated Cum Laude, and is Lean Six Sigma-Green Belt certified. Active in her community, she is a McGivney Community Center Board Member, Special Olympics-Unified Sports Board of Control Member, and mentor for Fairfield University Business School students.


Jim Gould

Director of Corporate Affairs

As a dynamic Fortune 100 corporate affairs executive, Jim Gould’s expertise lies in managing C-suite and enterprise communication and policy strategies. As Director of Corporate Affairs, Jim serves as an advocate for the company’s brand and reputation as well as its growing regulatory, thought leadership and stakeholder engagement across the United States.

Jim holds an MFA in Writing from Columbia University, an MA in English from the University of Delaware, a BA in English from SUNY Fredonia and a Certificate in Climate Change and Energy Policy from Harvard Kennedy School. He lives near Boston with his wife and five teenagers.


John Bailes


As the President of AM Conservation Group, John is responsible for overall strategy and execution of company goals and priorities. He’s been with the company for over 13 years. Throughout that time, John continues to say that the recipe for success is developing and maintaining long-term relationships with our clients and employees.  Prior to joining AM Conservation Group, John worked for a Fortune 500 company in financial services and he also owned and sold a successful advertising business. John graduated from the Moore School of Business at The University of South Carolina. When John’s not working, he loves snow skiing, doing anything on the water and spending time with his wife and 3 boys.


Larry Earl

VP of Finance

As VP of Finance, Larry Earl is responsible for managing the accounting of Franklin Energy and AM Conservation Group. He also oversees internal and external financial reporting as well as provides financial due diligence support for business development opportunities. Prior to joining AM Conservation Group, Larry spent most of his career in financial management positions within the healthcare industry. He holds a BS in accountancy from the University of Illinois, an MBA from the University of Cincinnati, and a Certified Public Accountant license. When Larry isn’t working, his favorite hobbies are running and investing—or losing money—in the stock market.


Jim Koches

Senior VP of Operations

As the Senior VP of Operations, Jim Koches is responsible for overseeing direct supply chain operations including procurement, inventory management, warehousing and more. He also develops and manages strategic initiatives to improve operational productivity, profitability and quality while supporting new strategic markets and sales opportunities with product development and more. Prior to joining AM Conservation Group, Jim worked for nearly two decades in the paper manufacturing industry. He holds a bachelor’s degree in mechanical engineering from Clemson University and an MBA from The Citadel. When he’s not in the office or the warehouse, Jim enjoys fishing, boating and woodworking.

Jim Gordon

Jim Gordon

VP of Operations

Jim Gordon is responsible for overseeing program management and program services as well as all operating departments. He leads planning and goal-setting to support strategic objectives, and he works to communicate and implement the organization’s direction, vision and mission. Prior to joining AM Conservation Group, Jim worked in various roles at an independent retail grocery chain. He holds a bachelor’s degree in business administration with a concentration in human resource management and a minor in computer information systems. When he’s not at work, Jim loves sports, especially coaching his kids in baseball, tee ball, basketball and soccer.


Danielle Marquis

VP of Marketing Strategy

Danielle Marquis leads the marketing and creative teams for both AM Conservation Group and Franklin Energy. Prior to joining AM Conservation Group, Danielle led marketing for a commercial program implementer; taught classes as an online professor of business, finance and law; and worked as a sports agent. She holds a certificate in data science from the University of California at Berkeley; a Bachelor of Arts from Union College where she double majored in economics and political science and graduated magna cum laude, Phi Beta Kappa; and a Juris Doctorate from the University of Colorado School of Law. Danielle loves interior design, outdoor recreation and traveling to far-flung places with her family. She’s currently serving her third term on the AESP Board of Directors and has also served as Vice Chair of Education within the board for the past seven years.


Dave Poole

VP of Information Technology

Dave Poole is responsible for all things information technology at AM Conservation Group, including order-management systems, warehouse operations and fulfillment processing, and customer-facing e-commerce systems including marketplaces and storefronts. Prior to joining AM Conservation Group, Dave spent 20 years in executive positions within the forest products industry—including leading some of the earliest technology for e-commerce with big box retailers like Walmart. He also spent 10 years leading entrepreneurial investments in service industry companies. Dave holds a BA in political science from Ohio University and an MBA from Xavier University. He’s a self-identified real musician, AKA a drummer, who paid his way through college by playing weekend gigs and doing weeknight studio work.


Steve Smith

VP of Sales

As the VP of Sales, Steve Smith is responsible for AM Conservation Group’s growth strategy development and implementation. He also oversees the launch of new products and initiatives while managing the leadership and coaching of sales and product teams. With over 30 years of experience working with utilities across North America, Steve is an expert on energy and water conservation, demand response and smart home programs. He holds a BS in electrical engineering from the University of New Hampshire and an MBA from Northeastern University. While Steve isn’t a Charleston native, he lives part-time in the area—on his boat!


Sharon Tremblay

Director of Administration

Sharon Tremblay is responsible for all things human resources. She manages AM Conservation Group’s customer service team while also managing administrative employees at both AM Conservation Group and Franklin Energy. Before joining AM Conservation Group, Sharon worked for a manufacturing company for 11 years where she managed all aspects of their human resources, payroll, benefits administration and office management. Sharon is SHRM-CP certified by the Society for Human Resource Management. She enjoys swimming, walking, spending time at the beach, and basically all things outdoors. When the weather keeps her inside, she loves to cook and bake.

The AM Conservation Group Leadership Team

On the surface, our AM Conservation Group CEO, president, and vice presidents work hard every day to lead our teams to achieve our goals and innovate within the utility and efficiency industry. Yet deep down, they're just a group of people who are passionate about helping all people use our world's precious resources more efficiently. It's this passion that makes AM Conservation Group a truly unique place where innovation and inspiration happen on a daily basis. Want to join our team?