What’s Hurting Energy Efficiency?

Illustration depicting a sign with an energy efficiency concept.The energy services industry is filled with great programs and products — they are beneficial for homeowners, businesses, and the environment. But are we branding our products and programs effectively?

In a new article by Danielle Marquis, Director of Strategy at AM Conservation Group, she tackles that exact question. Using Elon Musk, Tesla Motors, and SolarCity as examples, Marquis explores brand personality and positioning, and how energy services companies can make better use of them.

Click here to read the full article.


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